Friday, December 11, 2009

Buying Green Makes You Do Bad Things at SmartMoney.com

Buying Green Makes You Do Bad Things at SmartMoney.com

Do green products really make us better people? Does engaging in a virtuous act of consumption build on itself, making us more socially-conscious, in turn encouraging virtuous behavior in other areas of our lives? Or does buying these products make us feel better — but, in reality, make us act worse?

According to a new study, set to be published in the journal Psychological Science, the answer is — unsurprisingly for those of us with a cynical disposition toward human nature — the latter.

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