Sunday, December 13, 2009
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar's Menu -- New York Magazine
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar's Menu -- New York Magazine: "Consultants try to turn puzzles into stars, nudge customers away from plowhorses, and convince everyone that the prices on the menu are more reasonable than they look.”"
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