Sex and shopping – it's a guy thing - life - 01 January 2010 - New Scientist
much of human economic behaviour is engendered by motives of costly signalling to display our personal qualities to potential mates and other social partners. These motives are finely tuned and very specific. They show systematic sex differences, and are influenced by apparent mating opportunities. They reveal a human display psychology with intricate design features shaped over millennia of evolution, to attract mates and friends through certain kinds of costly, risky behaviours that reliably signal certain desirable traits.
Saturday, January 2, 2010
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