If it’s easy to read, it’s easy to do, pretty, good, and true - Vol. 23, Part 2 ( February 2010)

The Psycholoist: If it’s easy to read, it’s easy to do, pretty, good, and true - Vol. 23, Part 2 ( February 2010)

We perceive things to be more appealing, easier to handle and more efficient based on how simple they are to understand - even when this is based on irrelevant or superficial properties - like its name or the font it is described in.