What's an easy thing salespeople can do to close more deals? - Barking up the wrong tree

What's an easy thing salespeople can do to close more deals? - Barking up the wrong tree: "An experiment was carried out in a retail setting where four sales clerks were instructed to mimic, or not, some of the verbal expressions and nonverbal behavior of the customers. On their way out, these customers were asked to evaluate the sales clerks and the store. Results showed that mimicry was associated with a higher sales rate, greater compliance to the sales clerk's suggestion during the selling process, and more positive evaluations of both the sales clerks and the store."