The Al Gore’s Giant Fraggin’ Mansion Effect � A True/Slant Contributor

Neuroworld � Blog Archive � The Al Gore’s Giant Fraggin’ Mansion Effect � A True/Slant Contributor: "[W]e’re constantly calculating the trade-off between being able to see ourselves as good people and the cost of engaging in all that non-advantageous goodness.

You might expect that being prompted (primed) to think of yourself as a good person would make you more altruistic or moral — but, in fact, the exact opposite appears to be the case. Primed to think about what a good person you are, your most likely reaction is to think you’ve paid your morality dues and go on about your business."