More Expensive Placebos Bring More Relief - New York Times

More Expensive Placebos Bring More Relief - New York Times: "A $2.50 placebo, [researchers] have found, works better one that costs 10 cents.

The finding may explain the popularity of some high-cost drugs over cheaper alternatives, the authors conclude. It may also help account for patients’ reports that generic drugs are less effective than brand-name ones, though their active ingredients are identical."