The 8 1/2 Laws of Rumor Spread

The 8 1/2 Laws of Rumor Spread: Most of us don't like to think of ourselves as gullible. But we're especially likely to accept as true—and do our best to spread—tales that have several specific characteristics that take aim at our best defenses.

Mind Hacks: You are kind, strong willed, but can be self-critical

Mind Hacks: You are kind, strong willed, but can be self-critical: "The tendency to see ourselves in vague or general statements has since been called the Forer effect or, alternatively, the Barnum effect, after the famous catchphrase attributed to the travelling circus impresario P.T. Barnum: 'There's a sucker born every minute!'"

FT.com / Tim Harford - How a celebrity chef turned into a social scientist

Tim Harford writes: "feeding primary school kids less fat, sugar and salt, and more fruit and vegetables, has a surprisingly large effect."